to skiing, skating and other winter sports, which in turn will promote more national and int
ernational winter sports events. With the aim to better develop winter sports, governments at all levels shou
ld issue policies to encourage more people, in particular, teenagers, to follow and play winter sports.
Besides, the government should learn from the experiences of Nordic countries how to increase the popularity of winter sports.
Li Hai, director of the School of Economics and Management, Shanghai University of Sport
Winter sports have become increasingly popular in recent years, especially after China won the bid to host the 2022 Winte
r Olympics, creating a huge opportunity for the development of the winter sports industry.